Food & Health

Indian kitchens and Ayurveda have been experiencing a new wave of interest for the difference between ghee, A2 cow ghee and regular ghee. While the two are the types of clarified butter used in countless kitchens, they vary greatly in origin, nutritional profile and health effects. Regular ghee is usually obtained from crossbreed cows' milk that produces both A1 and A2 beta-casein proteins. In contrast, A2 cow ghee is specially made from indigenous Indian cows’ milk, which naturally produces only A2 beta-casein protein. This subtle difference in milk protein plays an important role in the digestibility and potential health benefits of ghee, which has inspired many health-conscious consumers to re-examine their choice. At Nuva, our mission is to reconnect people with the sanctity and nutrition of traditional Indian staples, which are directly sourced from our reliable farmers. The Nuva has A2 cow ghee, produced through the centuries-old Bilona method and has been brought from Sarsa Village of Anand in Gujarat. Recent reports highlighted the increasing demand of consumer for authentically sourced A2 ghee, especially in the land of India's "milk revolution" from areas such as Anand. Let's find out the real science behind the difference and why your next jar of ghee should come from The Nuva. Why A2 cow ghee is that special? Most commercial ghee in the market is manufactured in large batches, sometimes with high-heat processing and cream separation methods, which can remove essential nutrients. In contrast, A2 cow ghee especially comes from indigenous Indian breeds such as Gir cows, which have only A2 beta-casein protein.  What does this mean for a consumer? The A2 protein is easier to digest and less likely to be the cause of inflammation or digestive discomfort, making it ideal for people of all ages, including those who are sensitive to dairy products. Regular ghee, which may contain A1 protein, is associated with an increased risk of indigestion for some individuals (in some international studies). Traditional Bilona Method of The Nuva - A Return to Roots  A2 cow ghee of The Nuva is not just about the breed; This is about the process. Our ghee is prepared using the traditional Bilona method, where the milk is first converted into dahi or curd, slowly churned into a wooden churner, and then gently simmered to extract pure, golden and aromatic ghee. This method preserves significant nutrients and natural aroma, which sets the A2 ghee apart from the factory processed ones. This artisanal approach from Gujarat, practiced in the Sarsa Village of Anand - a region that is often depicted in the news to maintain its heritage in pure dairy practices – The Nuva’s A2 Cow Ghee preserves a granular texture, rich taste, and medicinal properties treasured in Ayurveda. Unlocking the health benefits of A2 cow ghee Both modern research and traditional knowledge recognise unique health benefits in A2 cow ghee:  Digestive Health: Rich in butyric acid, A2 ghee improves intestinal lining, aids better absorption, and is also suitable for people with lactose or casein intolerance.  Anti-inflammatory power: A2 beta-casein protein does not produce BCM-7 peptide (known for inflammatory effects), making A2 ghee potentially anti-inflammatory as compared to regular ghee.  Immunity and nutrition: Packed with vitamins A, D, E and K2, and omega-3 fatty acids, A2 ghee supports immune, healthy skin and strong bones.  Energy and brain health: Valuable in a traditional diet to nourish the body and mind, A2 ghee improves stamina, memory and satiety, which makes it perfect for families, athletes and the elderly.  Safer to cook: With a high smoking point, A2 ghee is stable and safe for Indian cooking practices like deep frying and tempering, without generating harmful compounds. Why The Nuva’s A2 Ghee Is the Better Choice? At Nuva, traceability, authenticity and purity define every step. By sourcing directly from the farmers of Sarsa, we guarantee the origin of our A2 ghee and preserve indigenous cow traditions that are specifically rare. News headlines often refer to the impact of direct peasant-to-consumer models in eliminating middlemen, supporting local economies and distributing fresher and purer products. Our Bilona-crowned A2 ghee is not only nutritious but also carries the story of a community, traditional wisdom and ethical sourcing. Regular commercial ghee can never match this level of transparency, nutritional integrity and heritage. Choose The Nuva, Choose Your Health For health-conscious consumers, chefs, and wellness seekers, The Nuva A2 Cow Ghee gives an example of everything that pure, traditionally made ghee should be: easy to digest, nutritious, and immersed in our Indian heritage. Choosing Nuva means supporting our farmers, traditional crafts and the health of your family. Switch today, and experience Nuva’s A2 Cow Ghee because it was supposed to be - Pure, powerful, and direct from Sarsa village to your home.   Dt. Simran KushwahaExecutive Nutritionist – The Nuva. References:1.    A2 Desi Ghee vs. Regular Ghee: Choosing the Healthier Option. House of Veda. (https://houseofveda.com/blogs/articles/a2-desi-ghee-vs-regular-ghee-benefits-and-differences?srsltid=AfmBOorV_yH_xe1M-_qdgiHQEvxoSZfLRYBMUQCfddZ0en_XUgqBRX-4)2.    What exactly is A2 Ghee? Is it better than regular ghee?. The Times of India. (https://timesofindia.indiatimes.com/life-style/food-news/what-exactly-is-a2-ghee-is-it-better-than-regular-ghee/photostory/123560298.cms)3.    A2 Cow Ghee: Is it healthier than regular ghee?. The Times of India. (https://timesofindia.indiatimes.com/life-style/food-news/a2-cow-ghee-is-it-healthier-than-regular-ghee/photostory/77467015.cms)4.    Difference between regular ghee and bilona A2 ghee?. Bharatvarsh Nature’s Farm. (https://bharatvarshnaturefarms.com/difference-between-regular-ghee-and-bilona-a2-cow-ghee/)5.    How is Bilona ghee made: Step by Step Process. Hebbevu Fresh. (https://www.hebbevufresh.com/blogs/news/how-is-bilona-ghee-made-step-by-step-process?srsltid=AfmBOopaXixt9R_MnvPUBPzUCn_hUINkPKsWtWe_eM-paRpEx4BPDhV7)6.    13 Incredible health benefits of A2 cow ghee. Parsi Dairy Farm. (https://www.parsidairyfarm.com/blogs/news/health-benefits-a2-cow-ghee?srsltid=AfmBOop8VwpbvlauQrMEx0_hDtiB9D7I4u_F1wG87t383FwGGeS5rxz8)7.    10 Amazing A2 ghee benefits and nutrition facts. (https://www.jiva.com/blog/10-amazing-a2-ghee-benefits-nutrition-facts)

Imagine opening your pantry to find a masala so golden, so pure, and so good that a pinch can brighten both your food and your health. This is what you get from Lakadong turmeric powder from "The Nuva". Sourced from the juicy hills of Shillong directly, it is not your average turmeric - it is tradition, purity and science backed, all thanks to its incredibly high curcumin content (The Nuva provides you Lakadong Turmeric Powder with 7% to 9% curcumin). Get ready as we dive into why this spice is making headlines and winning the hearts all over India! From the Heart of Meghalaya: Origins & Unique Climate Lakadong turmeric comes from the foothills of Jaintia Hills near Shillong in Meghalaya. This place is famous for its organic soil, traditional farming and an ideal climate-a mixture of cold temperature, heavy rainfall, airy, dark and highly fertile alluvial soil. These conditions, unique to the region, help the turmeric roots pack in curcumin levels that can climb more than 7% which is much higher than the 2–3% in ordinary haldi powder. Climate and soil make all the differences, and this is why Lakadong turmeric is sought equally by chefs, nutritionists or dietitians and health-lovers across India. And that is why ‘The Nuva’ has taken a vow to deliver health to your kitchen! What Makes Lakadong Turmeric so Special? Let's talk about the Lakadong Turmeric’s Strength! The curcumin content of Lakadong sets it further from all other regular turmeric, providing the most bright yellow and most medically powerful turmeric. Curcumin is the real hero here. While most of the simple turmeric available in the supermarket turmeric provides a 2-3% curcumin, Nuva’s turmeric powder provides 7-9% curcumin content, which is directly sourced from Shillong, packed with real power that makes your food super functional. Health benefits to be noted:  Lakadong turmeric powder is bursting with goodness for your body. What makes it a wellness superstar here:  Anti-inflammatory Properties: Curcumin fights inflammation and pain, making it a reliable home remedy for joint pain, arthritis and most inflammatory conditions.  Antioxidant Power: Lakadong helps neutralise harmful free radicals, slow down cell damage and improve overall immunity to cure diseases in today's restless urban life.  Immune Booster: Regular use can help in protecting against frequent colds, infections and seasonal illness.  Heart health: Some studies indicate that the cholesterol-lowering effects of curcumin can help keep your heart health in top condition.  Digestive support: Turmeric is known to reduce stomach discomfort and support healthy digestion. Ayurvedic traditions have celebrated this root for centuries. Recent news suggests that Lakadong's role in cancer prevention and the ability to deal with modern lifestyle and inflammation still continues. Its high curcumin content makes it a basis for anti-cancer pills and other nutraceuticals. Why buy Lakadong turmeric from ‘The Nuva’?  Here's the deal - when buying Lakadong turmeric powder from The Nuva, you are not just buying a spice. You are supporting a farmer, preserving a tradition, and assurance that you get unadulterated purity. There are no middlemen, no dilution, without any loss of story. The Nuva ensures that each batch maintains its signature Curcumin punch, ancient quality and regional heritage. Let your kitchen be a part of this journey - where every sprinkle connects you to the heart of Meghalaya, people who sow and harvest, and the beliefs that come with the promise of The Nuva. Not only for its health benefits but also for its story, soul and straight bridge that is made between you and the fields of Shillong. After all, the true taste of tradition and welfare is only in The Nuva.   Dt. Simran KushwahaExecutive Nutritionist – The Nuva References:1.    Meghalaya’s Lakadong Turmeric: Magical Health Benefits of the world’s best turmeric. Hindustan Times. (https://www.hindustantimes.com/photos/lifestyle/meghalayas-lakadong-turmeric-magical-health-benefits-of-the-world-s-best-turmeric-101693559781119.html)2.    Indigenous Lakadong Turmeric of Meghalaya and its future prospects. A study. JAB Online. (https://jabonline.in/admin/php/uploads/1014_pdf.pdf) 3.    Lakadong’s Turmeric: Meghalaya’s magic spice with numerous health benefits. (https://timesofindia.indiatimes.com/life-style/food-news/lakadong-turmeric-meghalayas-magic-spice-with-numerous-benefits/articleshow/91130969.cms) 4.    Lakadong Turmeric: The Golden Powder, The Shillong Times (2021) (https://theshillongtimes.com/2021/03/01/lakadong-turmeric-the-golden-powder/#:~:text=The%20story%20of%20Lakadong%20turmeric,the%20pride%20of%20the%20state.)  

Fresh fruits and vegetables are often promoted as the foundation of a healthy lifestyle, but what if they are hiding unseen hazards? Today, most of our fresh yields are grown using pesticides, chemical fertilizers, and surface wax that is used to protect crops, but it can remain for a long time after harvest. Before the next bite, it is worth asking: what is happening inside our body other than vitamins and minerals?  What are pesticides and chemical fertilizers? Why are they so common in India?  Pesticides are chemical substances designed to kill insects attacking crops, fruits and vegetables. These include herbicides (for unwanted plants), pesticides (for pests or insects), and fungi (for fungi and Moulds). On the other hand, artificial or chemical fertilizers are added to the soil (mainly nitrogen, phosphorus, and potassium - NPK) to enhance yields and promote rapid plant growth. India's growing population and the need for food security have inspired farmers to rely heavily on these chemicals. As technology and mechanizations spread, use has touched the sky in Punjab and Haryana, the consumption of fertilizer has crossed 250 kg/hectare (far above a safe global average). Across the country, about 207 different pesticides have been found on foods, with 62% of vegetables and 82% of fruits with some levels of chemical contamination. Accurate agriculture, drone spraying, and better access only increased their application. This rapid adoption has supported food production - but at a hidden cost for human and environmental health. Health effects of pesticides and chemicals  When we eat contaminated fruits and vegetables, we are inviting more than nutrition. Pesticides and chemical fertilizers can have acute and chronic health consequences - sometimes in ways that appear only years later. Let’s see how these pesticides and chemicals can cause short-term and long-term effects on human health. Short–Term Effects: Nausea, vomiting, headache, and dizziness - severe symptoms of acute pesticide toxicity. Skin, throat, and eye irritation - a frequent response among those exposed or fresh yield through food.  Respiratory crisis or cramps - especially among children and sensitive people towards chemicals. Long-Term Effects:Carcinogenic effects: Many studies have associated pesticide residues with cancer growth, especially among children and people with regular exposure. Neurological Effects: Chronic exposure to these pesticides and chemicals is increasingly connected to problems with brain development and function, like Parkinson’s, Alzheimer’s, and other neurological disorders.  Effect on Reproduction and Fertility: These chemicals are found to be associated with changes in fetal growth, birth defects, and craniate death. The taste is not just a risk; uncleaned or poorly washed fruits and vegetables can also foster bacteria, viruses and wax that can make us sick before these long-term diseases develop. The more we consume, especially in homes with children, the greater the risk. Introducing “The Nuva”: Bringing Safer, Cleaner Fresh Produce to Your Door So, what is the solution? "The Nuva" was launched to deal with these hidden health risks using ozone washing power. Our approach is simple: each fruit and vegetable is treated with ozone - a natural, highly effective disinfectant that breaks pesticides, chemicals and microbes on the surface without leaving any harmful residues. The ozone is faster and more intensive than bleach, kills bacteria, viruses, moulds, and removes up to 99% of the surface pesticides. Using this clean technology, The Nuva delivers not only fresh, but also safer to consume fruits and vegetables. Consumers can enjoy extended taste, long shelf life, and real peace of mind that goes into their body, supporting a cleaner, and a healthier environment. Ready for safe, clean, and truly nutritious fruits and vegetables? Try the ozone-washed fruits and vegetables of The Nuva, because your health is more valuable than just a good taste.   Dt. Simran KushwahaExecutive Nutritionist – The Nuva References:1.    Pesticide residues in food: World Health Organization Fact Sheet (https://www.who.int/news-room/fact-sheets/detail/pesticide-residues-in-food) 2.    Pesticides Residues In, Vegetables and Fruits: A review. IJCSRR (https://ijcsrr.org/single-view/?id=22172&pid=21969) 3.    Impact of Pesticides use in agriculture: their benefits and hazards. PMC (https://pmc.ncbi.nlm.nih.gov/articles/PMC2984095/) 4.    A Review into the Effectiveness of Ozone Technology for Improving the Safety and Preserving the Quality of Fresh-Cut Fruits and Vegetables. PMC (https://pmc.ncbi.nlm.nih.gov/articles/PMC8065486/#:~:text=Several%20studies%20have%20shown%20that,an%20antimicrobial%20agent%20in%20liquids.)5.    Ozone For Washing Fruits & Vegetables – OZ-AIR (https://www.oz-air.com/washing-fruits-and-vegetables.html)    

If there is a grain that is worthy of return to our kitchen, then it is Khapli wheat. While most of us are accustomed to regular atta, Khapli (or Emmer) has come straight from ancient fields and has been silently benefiting people for centuries. A Gust from the Past: Origin and Climate  Khapli wheat (scientifically, Triticum dicoccum) detects its roots for fertile bend, including ancient India and the Middle East, which makes it one of the oldest cultivated grains. The time-tested grains found their sweet spot in the dry, semi-arid belts of India, which concluded in Maharashtra’s Solapur, Lata, and Ahmednagar, as well as Karnataka (Bidar, Raichur), Tamil Nadu (Madurai, Dindigul), and parts of Gujarat and Madhya Pradesh. Farmers choose Khapli because it is tough, grows with minimal chemical input, and even improves soil quality – a quality which modern wheat can only dream. What Makes Khapli Different from Regular Wheat? Pop open a packet of Khapli once and you will immediately notice the difference - it has a red colour and its texture feels coarser. More importantly, Khapli wheat is higher in fibre, packed with protein, iron, and magnesium, lower in gluten content and easier to digest, lower glycemic index (GI)—typically 45–52 compared to regular wheat’s GI of 70 or higher.  In fact, where regular wheat (Triticum aestivum) is heavily hybridized and undergoes excessive filtration or refining, Khapli is often stone ground, preserves nutrients and its rustic, earthy taste. Its weak gluten structure and prebiotic fiber also mean low bloating for gluten-sensitive people. Health Benefits – Why Nutritionists and Doctors Love it! Here’s why Khapli wheat is the grain of the moment for health fans and nutritionists: Supports Weight Management:One of the most effective Khapli wheat benefits is its role in supporting weight management. Thanks to its high fiber content, the Khapli Wheat flour helps you feel full for a long time, which reduces the chances of overeating. Promotes Digestive Health:The dietary fiber in Khapli wheat plays an important role in aiding digestive health. The fiber adds bulk to the stool, which helps prevent constipation and promotes regular bowel movements. Healthy intestinal microbiome is associated with better immune function, better digestion and even lower risk of chronic diseases. Diabetes Friendly:One of the biggest benefits of Khapli flour is that it has a low glycemic index (GI). This means that it does not cause a sudden spike in blood sugar, unlike sophisticated flour, or some modern wheat flour. People with diabetes or insulin resistance can safely enjoy food items made of Khapli wheat without worrying about blood glucose(sugar) spikes. Swap your regular roti with Khapli flour roti for better blood glucose control. For Gluten Sensitive People:While Khapli wheat contains gluten, it is often better tolerated by individuals with gluten sensitivity compared to modern wheat varieties.Khapali wheat has a distinct composition of gluten, which may be less likely to trigger symptoms in people with mild gluten sensitivity. However, it is important to note that Khapli is not suitable for people with celiac disease, as it still contains gluten. Heart Friendly: Magnesium and fiber help in managing blood pressure and cholesterol, reduces the risk of heart disease. The Nuva’s Promise: Region-Specific Quality  Here is what stands out about Khapli wheat of The Nuva: It is not just any Khapli-this is the region-specific, which is directly sourced from Maharashtra's best black cotton soil belt and reliable farmer partners. No middlemen, no unnecessary travel, just fresh grains that bear the basic taste and goodness of the region where it is grown best. We believe that health starts at the source, and our focus on traceability means safe, fresh and more nutritious wheat for every home.With The Nuva, you don’t just get ancient grains—you get the real story, region-specific health benefits, and a promise that every bag delivers both quality and care, right from the field to your plate. Dt. Simran KushwahaExecutive Nutritionist – The Nuva References:1.    Top 5 Health Benefits of Khapli Wheat Flour: HealthyMiller (https://healthymiller.com/blogs/news/top-5-health-benefits-of-khapli-wheat-flour) 2.    Khapli Wheat – A Short Story: The Better Flour (https://thebetterflour.in/blogs/blogs/khapli-wheat-historys-healthiest-grain#:~:text=Here's%20how:,This%20ensures%20minimal%20waste.)3.    6 Amazing Khapli Wheat Benefits That Can Transform Your Health (https://www.sattvicfoods.in/blogs/news/khapli-wheat-benefits#:~:text=1.,you%20satisfied%20for%20longer%20periods.)       

When you hear the word "diabetes", what does it come to mind? Most likely, an elderly uncle is taking insulin shots, or a grandparent of a grandparent. But do you think? Diabetes is no longer for the crowd of the 50s and 60s. It is knocking first- in the 30s, 20s, and even in the teenage years. And in India, it is playing the alarm as never before. Let's talk about it. To not give you stress, but to ensure that you, your friends, and your family don’t end up fighting early age diabetes. So, what is Diabetes? At its core, diabetes is a condition where your body either does not make enough insulin or cannot use it properly. Insulin is like a key that gives sugar (glucose) from your food to enter your body's cells. Without its functioning, sugar remains in your blood, leading to high blood sugar or glucose, and eventually leading to heart disease, kidney problems, nervous damage, vision loss, and more, like long-term issues. Dangerous reality in India India is not called the diabetes capital of the world only for entertainment. Recent estimates show more than 100 million diabetic patients in the country, and the scariest part? It is killing more young people than ever before. Unlike the West, where diabetes usually appears on 50 plus in India, people are being diagnosed in their 30, 20s, and even in late adolescence. That too, many times without any family history. Why? Let's break it. Early onset of Diabetes in India: Top Causes 1. Idle lifestyle: The days have gone, when children played cricket on Gullis or cycled for hours. Now it is PUBG, Netflix, and Instagram scroll till midnight. With minimal physical activity, our bodies become lazy, and it is a huge diabetes trigger. 2. Unhealthy, processed diet: Let's be honest: We love food. These spicy samosas, cheese-loaded Maggi, soft drinks, or sugars are heavy on every occasion-Indian diets are heavy in sugars and carbs. Mix with low fibre and minimal vegetables, and it is a disaster waiting to happen. 3. Increase in childhood obesity: Many Indian children have now been overfed and malnourished. Very high calories, very little nutrition. This causes insulin resistance and early signs of metabolic syndrome. 4. Genetic predetermination: It is a matter of regret that Indians, genetically are more prone to insulin resistance than the Western population - even thin people. So when lifestyle goes wrong, our genes do not really forgive us. 5. Stress and lack of sleep: Whether it is board examination or college cutoff, job stress or relationship -stress levels are mostly through the roof. Add screen addiction and sleep deficiency to the mix, and you are making a dangerous cake. 6. Polycystic ovary syndrome (PCOS) in young women: The number of young girls and women facing PCOS is rising at a quick pace, which increases the risk of insulin resistance and early diabetes. Why should you care? Early diabetes is not just about taking medicines or leaving sweets. It affects your: • Energy level and mood • Ability to exercise or maintain weight • Fertility and sexual health • Mental health • Long -term risk of blindness, kidney failure, excisions, and heart attacks What is worse? It grows quietly. Many youths have pre diabetes and they are not even aware about it until it is too late. Getting diagnosed at 22 instead of 52 means you’re dealing with a lifelong condition 30 years too early. How to avoid diabetes early: Good habits for Indian lifestyle Don't worry - it is not all doom and gloom. Good news? Early stage type 2 diabetes can be prevented to a great extent. Here's how you can shield yourself, in a desi-style: 1. Eat local, Eat real • Choose home cooked meals over processed food. • Change white rice with semi-polished rice, brown rice, or millet. • Avoid sugary drinks; Drink buttermilk, coconut water, or nimbu-pani. • Silent in more fiber- courtesy, sprouts, whole grains. 2. Follow the "plate method" on your plate: • 50% vegetables • 25% protein (lentils, cheese, soy, eggs, fish, etc.) • 25% complex carbs (bread, rice, millet); 3. Walk After Meals Even a 10–15minute walk after lunch or dinner can control your sugar spikes. Call a friend and make it a phone + walk combo. 4. Reduce seating time Watching a show for long hours? Get up, stretch, or roam during advertisements/start of a new episode. Laptop for office? Use a standing desk or move every 30 minutes. 5. Exercise like it’s a daily routine Do not overthink it: • 30 minutes of walking, jogging, dancing, zumba, yoga- just move daily • 2-3 days power training also helps 6. Fix your sleep timing • 7-8 hours is must • Keep the screen away while sleeping • Sleep and wake up in constant hours 7. Manage stress systematically • Yoga, meditation, long walks, even music - when you are calm • Limit caffeine and social media to improve mood and focus 8. Screen regularly • Start checking your blood sugar by the age of 25 if you have family history or are overweight • Go for HBA1C tests (3 months average blood sugar level) • Monitor the waist circumference: more abdominal fat = high risk Parents, teachers, elderly: note to remember Stopping early age diabetes is not just a personal job. Society plays a big role. That means: • Schools should encourage sports and limit junk items in canteen • Parents should set examples and should cook better, not bribe kids with treats • Offices should promote healthy food and walking breaks • Friends should not make fun of efforts to clean or exercise • Become a person who normalizes health in your circle. Final thoughts India is young, yes - but it is also getting unhealthier younger. Diabetes does not care about your dreams, your youth, your productivity. But you can now take enough care to keep it away. You consider it for your future. Eat well, sleep enough. And move forward. Take a deep breath. A healthy decision in a day can save you from a lifetime chronic disease. Start NOW.   Dt. Simran Kushwaha (Executive Nutritionist – The Nuva)   References: 1. Indian Council of Medical Research (ICMR)-INDIAB study (https://pmc.ncbi.nlm.nih.gov/articles/PMC3192597/) 2. World Health Organization (WHO): Diabetes India Fact Sheet. (https://www.who.int/india/diabetes) 3. Ministry of Health and Family Welfare, Government of India: National Diabetes Programme. (https://pmc.ncbi.nlm.nih.gov/articles/PMC3395295/) 4. The Lancet Diabetes & Endocrinology: “Diabetes in India: The national picture and youth trends.” 2022. (https://www.thelancet.com/journals/landia/article/PIIS2213-8587(23)00119-5/fulltext)    

Obesity in children quickly becomes one of the most public health challenges in India. The modern mix of traditional Indian habits with rapidly changing lifestyles is at the center of this problem. Let's break down the causes, what is unique to Indian homes, and most importantly, what parents can do, and what children should avoid to grow healthily. The Alarming Reality in India The number is shocking: India now has more than 12.5 million children between the ages of 5 and 19, a dramatic increase from just 0.4 million(1990). That one in ten children falls into a category suffering from overweight or obesity, and rates are constantly rising, especially in urban areas. Even more, 80% of obese teenagers will probably be overweight or obese in adulthood. It translates to an increased risk of diabetes, heart disease, high blood pressure, joint problems, liver problems, and even mental health issues such as depression and low self-confidence. Why Are Indian Children Becoming Obese? Many factors that lie in both modern life and Indian culture contribute to this worrying trend: • Dietary changes: Traditionally, the Indian diet is rich in vegetables and whole grains, but is replaced by fast food, processed snacks, and sugary drinks. Children tend to eat more samosas and chips, less pulses and vegetables. • Idle lifestyle: With more screen time (TV, phone, computer), children spend less time playing outdoors. Physical activity, once an integral part of childhood in India, is now limited. • Urbanisation: In cities, limited open areas and long school hours reduce active sports opportunities. • Busy parents, Fast food: Many working parents, especially in urban India, find it difficult to prepare fresh food, leading children to depend on immediate food or quick-witted takeaways. • Cultural faith: For many Indian families, a "roly-poly child" is a sign of prosperity, not a health risk. This mentality can prevent initial intercession. • Socio-economic factors: Parents associated with high income and an idle or less active lifestyle are also correlated with obesity in children. • Genetics and family habits: It is more likely that obese children with obese parents are not only due to genes, but also shared food and activity patterns. What should parents do (and not)? Parents are the foremost defense system in dealing with the obesity of children. Certain Steps can be taken to avoid difficulties: Dos • Model healthy habits: Children mimic parents. Eat healthy food together and make activity a family relationship - to play cricket, cycle, or play in the park. • Serve balanced food: Priorities whole grains (millet, oats, brown rice), vegetables, fruits, pulses, and home-cooked food. Limit fried and processed food or junk food. • Encourage physical activity: Make sure children get at least 60 minutes of physical activity with moderate to vigorous physical activity every day, such as games, sports, or even dance or garba. • Determine the screen deadline: Limit the time spent on TV and gadgets. Encourage reading, hobbies, and outdoor games instead. • Educate, don’t hesitate: Talk to children about health instead of appearance. Emphasize that everyone's body is different, and healthy habits are lifelong. • Create a healthy environment: Create your kitchen with nutritious options and avoid keeping fast food within easy access. Don'ts • Do not use food as a reward or punishment: This can cause emotional eating and unhealthy relationships with food. • Do not miss meals or push the diet trends: avoiding meals can slow metabolism, and the quick-fix diet is often not a good option in the long term for children. • Do not ignore mental and emotional health: Deal, weight-related stress, anxiety, or bullying with compassion and support. Mental health is just as important as physical health. • Do not assume that "he/she will be out of it": Obesity during childhood often persists and worsens, which causes serious complications in adulthood. Indian lifestyle: unique challenges and solutions • Festivals and Family get-together: Indian festivals mean a lot of sweets and snacks. Enjoy them, but in balance. Make them know about portion control without being "prohibited". • School lunch: Prepare healthy and home cooked tiffin instead of providing packed and processed food. • Peer Pressure: Teach children to create a healthy alternative even when their friends or classmates prefer packed and processed food. Good practice for Indian homes • Cook together as a family - it creates strong ties and educates children about nutritious alternatives. • Encourage traditional physical activities: Kabaddi, Kho-Kho, Dance, Badminton, and Yoga. • Try to plan a weekly "technology-free" day to support physical activity. • Plant a small kitchen garden - help children nourish vegetables and fruits. • Remain connected with teachers to make sure schools encourage active physical play and provide healthy food options. Final thoughts Obese children in India are more than just one medical concern - it is our culture, habits and environment shaped. Small changes never happen soon (or behind time). You can give them the best and a healthy future gifts by determining realistic goals, leading with examples, and actively participating in your child's lifestyle.   -       Dt. Simran Kushwaha (Executive Nutritionist – The Nuva) References: 1.      Medanta blog: Obesity in children in India (https://www.medanta.org/patient-education-blog/obesity-in-children-in-india#:~:text=The%20prevalence%20of%20obesity%20in,India%20are%20overweight%20and%20obese) . 2.      The Lancet Study, Economic Times & NDTV (https://www.ndtv.com/india-news/12-5-million-children-in-india-obese-in-2022-up-from-0-4-million-in-1990-lancet-study-5155312) 3.      SGRH: Obesity in India (https://sgrh.com/blog/obesity-in-india-a-growing-health-concern) 4.      Apollo Cradle: Childhood Obesity Causes and Prevention (https://www.apollocradle.com/blog/child-care/childhood-obesity-causes-prevention-management-in-children)    

Nuva Nutrition’s commitment to purity extends beyond fresh produce—it’s also about how that produce is packaged and delivered. Through hands-on research at major exhibitions like the Aahar Food & Hospitality Fair, founder Aanshi Patel and the Nuva team explored cutting-edge, sustainable packaging solutions. Their journey included testing eco-friendly wraps, biodegradable trays, and innovative containers that preserve freshness while reflecting Nuva’s core values of health, responsibility, and innovation. These insights helped shape Nuva’s eco-conscious packaging, ensuring farm-fresh quality from soil to doorstep.

From a Thought to a Promise: The Birth of Nuva NutritionWhat began as a moment of concern for food safety turned into a mission to bring pure, chemical-free produce to Indian households. Inspired by a disturbing experience in a local market, founder Aanshi Patel launched Nuva Nutrition to bridge the gap between farm and family with honesty, health, and sustainability. From securing a digital identity to nurturing crops in the fields of Sarsa, Nuva stands for transparency and care in every step. This is more than just a brand—it's a promise to rethink your food.