Food & Health

Indian kitchens and Ayurveda have been experiencing a new wave of interest for the difference between ghee, A2 cow ghee and regular ghee. While the two are the types of clarified butter used in countless kitchens, they vary greatly in origin, nutritional profile and health effects. Regular ghee is usually obtained from crossbreed cows' milk that produces both A1 and A2 beta-casein proteins. In contrast, A2 cow ghee is specially made from indigenous Indian cows’ milk, which naturally produces only A2 beta-casein protein. This subtle difference in milk protein plays an important role in the digestibility and potential health benefits of ghee, which has inspired many health-conscious consumers to re-examine their choice. At Nuva, our mission is to reconnect people with the sanctity and nutrition of traditional Indian staples, which are directly sourced from our reliable farmers. The Nuva has A2 cow ghee, produced through the centuries-old Bilona method and has been brought from Sarsa Village of Anand in Gujarat. Recent reports highlighted the increasing demand of consumer for authentically sourced A2 ghee, especially in the land of India's "milk revolution" from areas such as Anand. Let's find out the real science behind the difference and why your next jar of ghee should come from The Nuva. Why A2 cow ghee is that special? Most commercial ghee in the market is manufactured in large batches, sometimes with high-heat processing and cream separation methods, which can remove essential nutrients. In contrast, A2 cow ghee especially comes from indigenous Indian breeds such as Gir cows, which have only A2 beta-casein protein.  What does this mean for a consumer? The A2 protein is easier to digest and less likely to be the cause of inflammation or digestive discomfort, making it ideal for people of all ages, including those who are sensitive to dairy products. Regular ghee, which may contain A1 protein, is associated with an increased risk of indigestion for some individuals (in some international studies). Traditional Bilona Method of The Nuva - A Return to Roots  A2 cow ghee of The Nuva is not just about the breed; This is about the process. Our ghee is prepared using the traditional Bilona method, where the milk is first converted into dahi or curd, slowly churned into a wooden churner, and then gently simmered to extract pure, golden and aromatic ghee. This method preserves significant nutrients and natural aroma, which sets the A2 ghee apart from the factory processed ones. This artisanal approach from Gujarat, practiced in the Sarsa Village of Anand - a region that is often depicted in the news to maintain its heritage in pure dairy practices – The Nuva’s A2 Cow Ghee preserves a granular texture, rich taste, and medicinal properties treasured in Ayurveda. Unlocking the health benefits of A2 cow ghee Both modern research and traditional knowledge recognise unique health benefits in A2 cow ghee:  Digestive Health: Rich in butyric acid, A2 ghee improves intestinal lining, aids better absorption, and is also suitable for people with lactose or casein intolerance.  Anti-inflammatory power: A2 beta-casein protein does not produce BCM-7 peptide (known for inflammatory effects), making A2 ghee potentially anti-inflammatory as compared to regular ghee.  Immunity and nutrition: Packed with vitamins A, D, E and K2, and omega-3 fatty acids, A2 ghee supports immune, healthy skin and strong bones.  Energy and brain health: Valuable in a traditional diet to nourish the body and mind, A2 ghee improves stamina, memory and satiety, which makes it perfect for families, athletes and the elderly.  Safer to cook: With a high smoking point, A2 ghee is stable and safe for Indian cooking practices like deep frying and tempering, without generating harmful compounds. Why The Nuva’s A2 Ghee Is the Better Choice? At Nuva, traceability, authenticity and purity define every step. By sourcing directly from the farmers of Sarsa, we guarantee the origin of our A2 ghee and preserve indigenous cow traditions that are specifically rare. News headlines often refer to the impact of direct peasant-to-consumer models in eliminating middlemen, supporting local economies and distributing fresher and purer products. Our Bilona-crowned A2 ghee is not only nutritious but also carries the story of a community, traditional wisdom and ethical sourcing. Regular commercial ghee can never match this level of transparency, nutritional integrity and heritage. Choose The Nuva, Choose Your Health For health-conscious consumers, chefs, and wellness seekers, The Nuva A2 Cow Ghee gives an example of everything that pure, traditionally made ghee should be: easy to digest, nutritious, and immersed in our Indian heritage. Choosing Nuva means supporting our farmers, traditional crafts and the health of your family. Switch today, and experience Nuva’s A2 Cow Ghee because it was supposed to be - Pure, powerful, and direct from Sarsa village to your home.   Dt. Simran KushwahaExecutive Nutritionist – The Nuva. References:1.    A2 Desi Ghee vs. Regular Ghee: Choosing the Healthier Option. House of Veda. (https://houseofveda.com/blogs/articles/a2-desi-ghee-vs-regular-ghee-benefits-and-differences?srsltid=AfmBOorV_yH_xe1M-_qdgiHQEvxoSZfLRYBMUQCfddZ0en_XUgqBRX-4)2.    What exactly is A2 Ghee? Is it better than regular ghee?. The Times of India. (https://timesofindia.indiatimes.com/life-style/food-news/what-exactly-is-a2-ghee-is-it-better-than-regular-ghee/photostory/123560298.cms)3.    A2 Cow Ghee: Is it healthier than regular ghee?. The Times of India. (https://timesofindia.indiatimes.com/life-style/food-news/a2-cow-ghee-is-it-healthier-than-regular-ghee/photostory/77467015.cms)4.    Difference between regular ghee and bilona A2 ghee?. Bharatvarsh Nature’s Farm. (https://bharatvarshnaturefarms.com/difference-between-regular-ghee-and-bilona-a2-cow-ghee/)5.    How is Bilona ghee made: Step by Step Process. Hebbevu Fresh. (https://www.hebbevufresh.com/blogs/news/how-is-bilona-ghee-made-step-by-step-process?srsltid=AfmBOopaXixt9R_MnvPUBPzUCn_hUINkPKsWtWe_eM-paRpEx4BPDhV7)6.    13 Incredible health benefits of A2 cow ghee. Parsi Dairy Farm. (https://www.parsidairyfarm.com/blogs/news/health-benefits-a2-cow-ghee?srsltid=AfmBOop8VwpbvlauQrMEx0_hDtiB9D7I4u_F1wG87t383FwGGeS5rxz8)7.    10 Amazing A2 ghee benefits and nutrition facts. (https://www.jiva.com/blog/10-amazing-a2-ghee-benefits-nutrition-facts)

Imagine opening your pantry to find a masala so golden, so pure, and so good that a pinch can brighten both your food and your health. This is what you get from Lakadong turmeric powder from "The Nuva". Sourced from the juicy hills of Shillong directly, it is not your average turmeric - it is tradition, purity and science backed, all thanks to its incredibly high curcumin content (The Nuva provides you Lakadong Turmeric Powder with 7% to 9% curcumin). Get ready as we dive into why this spice is making headlines and winning the hearts all over India! From the Heart of Meghalaya: Origins & Unique Climate Lakadong turmeric comes from the foothills of Jaintia Hills near Shillong in Meghalaya. This place is famous for its organic soil, traditional farming and an ideal climate-a mixture of cold temperature, heavy rainfall, airy, dark and highly fertile alluvial soil. These conditions, unique to the region, help the turmeric roots pack in curcumin levels that can climb more than 7% which is much higher than the 2–3% in ordinary haldi powder. Climate and soil make all the differences, and this is why Lakadong turmeric is sought equally by chefs, nutritionists or dietitians and health-lovers across India. And that is why ‘The Nuva’ has taken a vow to deliver health to your kitchen! What Makes Lakadong Turmeric so Special? Let's talk about the Lakadong Turmeric’s Strength! The curcumin content of Lakadong sets it further from all other regular turmeric, providing the most bright yellow and most medically powerful turmeric. Curcumin is the real hero here. While most of the simple turmeric available in the supermarket turmeric provides a 2-3% curcumin, Nuva’s turmeric powder provides 7-9% curcumin content, which is directly sourced from Shillong, packed with real power that makes your food super functional. Health benefits to be noted:  Lakadong turmeric powder is bursting with goodness for your body. What makes it a wellness superstar here:  Anti-inflammatory Properties: Curcumin fights inflammation and pain, making it a reliable home remedy for joint pain, arthritis and most inflammatory conditions.  Antioxidant Power: Lakadong helps neutralise harmful free radicals, slow down cell damage and improve overall immunity to cure diseases in today's restless urban life.  Immune Booster: Regular use can help in protecting against frequent colds, infections and seasonal illness.  Heart health: Some studies indicate that the cholesterol-lowering effects of curcumin can help keep your heart health in top condition.  Digestive support: Turmeric is known to reduce stomach discomfort and support healthy digestion. Ayurvedic traditions have celebrated this root for centuries. Recent news suggests that Lakadong's role in cancer prevention and the ability to deal with modern lifestyle and inflammation still continues. Its high curcumin content makes it a basis for anti-cancer pills and other nutraceuticals. Why buy Lakadong turmeric from ‘The Nuva’?  Here's the deal - when buying Lakadong turmeric powder from The Nuva, you are not just buying a spice. You are supporting a farmer, preserving a tradition, and assurance that you get unadulterated purity. There are no middlemen, no dilution, without any loss of story. The Nuva ensures that each batch maintains its signature Curcumin punch, ancient quality and regional heritage. Let your kitchen be a part of this journey - where every sprinkle connects you to the heart of Meghalaya, people who sow and harvest, and the beliefs that come with the promise of The Nuva. Not only for its health benefits but also for its story, soul and straight bridge that is made between you and the fields of Shillong. After all, the true taste of tradition and welfare is only in The Nuva.   Dt. Simran KushwahaExecutive Nutritionist – The Nuva References:1.    Meghalaya’s Lakadong Turmeric: Magical Health Benefits of the world’s best turmeric. Hindustan Times. (https://www.hindustantimes.com/photos/lifestyle/meghalayas-lakadong-turmeric-magical-health-benefits-of-the-world-s-best-turmeric-101693559781119.html)2.    Indigenous Lakadong Turmeric of Meghalaya and its future prospects. A study. JAB Online. (https://jabonline.in/admin/php/uploads/1014_pdf.pdf) 3.    Lakadong’s Turmeric: Meghalaya’s magic spice with numerous health benefits. (https://timesofindia.indiatimes.com/life-style/food-news/lakadong-turmeric-meghalayas-magic-spice-with-numerous-benefits/articleshow/91130969.cms) 4.    Lakadong Turmeric: The Golden Powder, The Shillong Times (2021) (https://theshillongtimes.com/2021/03/01/lakadong-turmeric-the-golden-powder/#:~:text=The%20story%20of%20Lakadong%20turmeric,the%20pride%20of%20the%20state.)