Showcasing Innovation: Nuva’s Exhibitions & Green Packaging
At Nuva Nutrition, our dedication and commitment to providing chemical-free, farm-fresh fruits and vegetables does not end with cultivating fruits and vegetables, but it reaches into packaging, presenting, and keeping that freshness intact until it arrives at your doorstep.
Aanshi Patel and the Nuva team were an integral part of our initial-stage research and initial groundwork by being actively involved in a series of prominent trade fairs and exhibitions, including the Aahar International Food & Hospitality Fair, which turned out to be a goldmine of ideas and information regarding the changing food and nutrition industry.
These circumstances informed us of trends in product processing, packaging technologies, branding methodologies, and above all, the industry's increasing trend towards sustainable and environmentally friendly practices.
Packaging was one of the major areas of focus for us.
We were aware that to fulfil our commitment of purity and freshness, we did not just need good quality produce but smart, safe, and sustainable packaging options as well. Hence, packaging exhibitions became a central part of our discovery process.
The team visited hundreds of stalls and product samples at these exhibitions and approached packaging visionaries and sustainability specialists to learn about the best that was available.
From biodegradable containers and trays to eco-friendly wraps with clear food-safe windows, we thoroughly examined each product's strength, freshness retention capacity, earth-friendliness, and attractiveness.
We examined it all from design through functionality. Would the tops remain sealed in shipping? Could the container resist moisture from the produce? Would the windowed Kraft paper bags permit customers to see what is inside without remaining sealed and clean? All details were considered while selecting the perfect packaging.
The exhibitions allowed us to look, feel, and experiment. Such was the case with the wrap test, in which we examined how tightly and tidily various packaging alternatives were able to wrap recently harvested vegetables while still allowing for air flow. The clear space Kraft paper containers were especially noteworthy due to their combination of looks, durability, and eco-friendliness.
These visits were not simply visits, but they were foundational steps of learning in Nuva's process. We didn't want ordinary packaging; what we wanted was packaging that spoke to our brand's values of health, responsibility, and innovation. Today, due to these relentless efforts and first-hand discovery, Nuva is proud to provide eco-friendly packaging that protects our produce, is chemical-free, and fresh from farm to fork.
Stay tuned as we grow and deliver improved, cleaner, and smarter solutions to deliver fresh goods at your doorstep because at Nuva, every detail counts.
